ECCO went by a successful transformation from targeting a niche demographic to embracing brand rejuvenation and superstar endorsements.
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This development opportunity appeals to a steady stream of brands wanting to enter the Chinese industry. Consequently, to contend with nearby corporations, it’s needed for overseas organizations to prioritize their branding efforts.
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Straightforward Imex also offers purchasers with usage of an internet portal the place they will monitor the procedure.
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Specializing Chinese brand strategy agency in influencer marketing, compensated media, information creation, and Group advancement, RougeLink gives thorough expert services that support brands harness the full possible of TikTok/Douyin to obtain impressive growth and engagement.
Recognizing the need for adjust, ECCO launched into an extensive brand rejuvenation strategy. The focus extended over and above bettering solution aesthetics to integrating movie star endorsements with brand promotion. In 2012, ECCO partnered with Dong Jie, a well-liked Chinese actress.
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Their power to craft powerful narratives and leverage influencer partnerships tends to make them a go-to choice for brands trying to generate a splash on TikTok/Douyin.
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